91视频鈥檚 artificial intelligence (AI) chatbot, Ekhobot, is an innovative communication tool to reach all of its students and offers access and support by providing students with campus-specific information, reminders and updates in a timely manner. Through intentional text messages and nudge messages, students are able to make deliberate decisions and take action toward their student success. By way of interactive messages, Ekhobot connects students to campus resources, events and information. Additionally, students have access to two-way communication with the bot by asking questions 24/7 related to 91视频.
Ekhobot is a tool to increase equitable access to information and serves as an instrument to reduce the achievement gap and persistence to graduation for underserved populations by providing equitable access to information and nudge campaigns for services that support retention and intervention. The bot has helped 91视频 to focus on information equity in order to remove barriers to information while using accessible language and mode of communication. Developing an information equity framework for communication has allowed for transformation in our campus鈥 approach when communicating with students and disseminating important information.
Innovation Communication for Student Success Goals:
- Increase awareness and utilization of student success support and resources
- Streamline student communication related to campus events and opportunities
- Foster a sense of support, engagement and encouragement with students
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